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Get to Know SpreeConf DC Speaker: Adil Wali

Posted on April 18, 2013 by Lynne Brehmer

Last Thursday we introduced you to SpreeConf speaker, Gregor MacDougall who will be talking about his experience migrating a large scale PHP based e-commerce store to Spree at SpreeConf DC May 20th – 21st in Washington, DC. Today we’d like to introduce you to our keynote speaker, Adil Wali. Adil is the CEO at Kemists and will be speaking at SpreeConf about lessons learned scaling multiple e-commerce businesses.

Adil Wali

Adil Wali

CEO at Kemists
Adil is a passionate entrepreneur and product visionary who loves the startup and high growth environment. He first connected with Spree through Crowd Interactive, a web 2.0 development company he founded that specializes in Ruby on Rails. Adil gets bored easily and likes to have fun, so he starts companies. He’s never had a ‘real job.’ He’s been a founder or investor in a bunch of stuff that’s failed. The stuff that hasn’t: ClearGears, ModCloth, Crowd Interactive, and Kemists where he is currently CEO. Some of you might remember Adil from SpreeConf Dublin. Adil was one of our most popular speakers and we are really excited to have him back at SpreeConf this year in DC.

Lessons from the Field: Scaling an eCommerce Business

eCommerce is one of the hottest and highest-growth spaces driving the world economy right now and while most companies attempting this space have quality products and a solid target customer, many of them will fail because they cannot execute quickly enough to beat their competition.

At SpreeConf, Adil will discuss lessons he learned scaling multiple e-commerce business, including ModCloth, one of the fastest growing companies in the world of fashion. The topics covered will be driven significantly by the audience, with the goal of providing tangible-lessons-learned with real ideas that you can try tomorrow whether you are on the technical side or business side of things.

Some of the topics Adil will cover include:

  • Data: why it’s important and how it breaks
  • Building and scaling a brand
  • Community, authenticity, and how to scale without losing your voice
  • Curation, product-mix, and how to not bore your customers
  • Premature scaling and how to avoid it
  • Scaling teams: ensuring structure and decision-making still work
  • Process: how to keep it minimalistic, but functional
  • Content strategy: taking SEO, SEM, and content seriously
  • Capital strategy: when and why money is important (and when it’s not)
  • Fulfillment and customer service: does it REALLY matter?

Getting to Know Adil

We asked Adil to give us his thoughts on the latest happenings in the e-commerce space and some of the interesting projects he’s working on right now.

What trends are most exciting to you right now?

Marketplaces of all shapes and sizes have come a long way since the early days of eBay. I think the future of e-commerce is being defined by some of the innovators in marketplace experiences. In particular, the use of location-based commerce and latent-inventory models is super interesting.

I think ‘the way we work’ is changing. The distribution of teams is no longer a setback, and for some pioneers, it is a distinct advantage. Furthermore, collaboration technology and global bandwidth have come a long way. This is changing the landscape of company creation and growth, not to mention fighting worldwide poverty in a serious way.

Any interesting projects you are working on that others might be interested in?

Yes! We’ve been thinking a lot about ‘the future of work’ and have been heads-down working on a way for worldwide freelancing to be merit-based and frictionless. That project is called Hiiro (pronounced ‘Hero’). It’s currently in private alpha, but we hope to release it just as soon as we feel like we’ve nailed the user experience.

What are you most looking forward to at SpreeConf this year?

I’ve been to a lot of conferences, and I’ve found the overall level of talent and scrappiness to be the highest among the SpreeConf crowd. That’s not to mention that the Spree platform has come a very long way in the last 24 months, and there are still a lot of new things for me to learn from the great tech talks.

What do you hope SpreeConf attendees remember about your talk when they get home?

I hope that folks will remember at least one interesting ‘company-building’ pattern that they can go home and USE within 60 days.

Do you have any interesting picks – blogs, technology, books, new companies to follow?

I know it’s a classic and that most people have read it, but Flow by Mihaly Csikszentmihalyi is the kind of book you need read once every couple years. I also think that Free Agent Nation by Daniel Pink deserves a lot more attention, even though it was one of his earlier works.

There are tons of new companies that are worth looking at: TaskRabbit and SilverCar are some of the folks that are really innovating with marketplace technology. Blank-Label is probably my favorite supply chain innovator right now.

Come meet Adil and hear his talk about lessons learned scaling multiple e-commerce businesses at SpreeConf DC, May 20th – 21st.

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