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5 Tricks to Connecting to Quickbooks

Posted on August 06, 2014 by Alexander Diegel

5 Tips to Connecting Quickbooks to your E-Commerce Storefront

“5 Tips to Connecting to Quickbooks” was the latest in our webinar series, and was recently hosted by our very own Chief Product Officer Sameer Gulati. Many developers and store owners invest into Quickbooks, but don’t take full advantage of the e-commerce integration’s full range of features. Thus, they do not maximize the full return of investment that Quickbooks represents.

Sameer went into great depth on how to simplify the process of connecting to Quickbooks, and how to get the most out of your Quickbooks investment. The presentation gives a full rundown of how you can take advantage of many of the underutilized features. Sameer uses live connections to Wombat to give real examples of the requisite functionalities. Specifically, Sameer goes into these five tricks:

• How to connect to Quickbooks’ applications
• How to use Quickbooks to manage inventory
• Using Quickbooks to simplify income accounts
• How to automate sales data input
• Syncing Quickbooks’ inventory with your storefont

For an in-depth account on these points, and much more, be sure to check out the full recording. The next webinar is already in the works, so be sure to keep an eye out.

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Spree Stores for Manufacturers and Distributors

Posted on July 31, 2014 by 3llideas

Why Manufacturers and Distributors Choose Spree

At 3llideas, the online stores of the businesses we manage are our main focus. We specialize in developing e-commerce projects that are adaptable to every need, big and small, of businesses that offer their products directly to their customers.

Of course, not all businesses sell their services directly to the client. Some offer their goods as a third-party service and provide a showcase for the seller. Spree Commerce, the solution we recommend for commercial vendors, is not only suitable for these vendors, but also saves a lot of headaches due to the possibilities offered by Spree’s integrations and solution management.

When we think of online shopping, the first application that comes to mind is to sell directly to consumers, or B2C. However, business to business, or B2B, sellers often face similar problems. Speaking personally, we have had issues in the past with these following issues:

• Manufacturers: A company that manufactures a product and want to have an online store for the customer, distributor, retailer or consumer
• Distributors: Companies that manage one or more providers, and need to facilitate trade with their customers

Speaking exclusively of online trading platforms aimed at distributors, the main objectives are to:

Position products online: You have a catalog that is accessible to everyone, in the sense that it only displays the information that is relevant to the customer’s interest. These are provided for the benefit of great placement on search engines such as Google and Bing.

Private sales to authorized customers: On a case by case basis, customer purchases are validated and accepted based on a specific profile. These customers, through an authorization procedure, must be able to enter the online store, view product information, and are given the option to easily process and pay for orders.

Brand Promotion: As a website that is open to the public, the brand must take the opportunity to promote the brand, the company and other values on the storefront, in order to increase the recognition of the company’s marketing efforts and corporate image.

It is at this point that Spree Commerce differentiates itself as a perfect solution for business looking for a virtual showcase to display its showcase. Spree’s advantage is that is it much more than an online store, as it has a host of features that facilitate development. Among the advantages you gain by going with Spree Commerce are:

Flexible discount system: Althouth the order has to be managed in the company’s ERP, Spree’s advanced order system provides users with a simpler way to manage shopping carts. This helps our clients manage the various states of their sales, and facilitates the export management system.

Categorization of orders: This point is made very easily on the Spree Commerce online store. We provide many options for how and where our products are organized and categorized, and they are displayed in relevance to the existing inventory. Customers are interested to know the availability of the products, and Spree’s categorization keeps these figures and displays up to date.

Mobile Support: Spree already has the support needed to customize a website for a smooth transition to mobile, including excellent navigation on all screens. This is a huge factor for storeowners, as mobile commerce continues to increase in popularity, and Spree Commerce exceeds all expectations. Feel free to check out this post, where we explain more in depth.

With Spree Commerce, it is possible to achieve an excellent and complete solution for e-commerce, at a very competitive price. Spree does this with a free open source framework that provides many default features one might pay extra for elsewhere, not to mention its simple customization features.

About 3llideas

3llideas was born as a commercial enterprise with a mission to leverage growth of internet retailers. 3llideas specializes in development and implementation of online stores, using Spree’s open source software to come up with the best e-commerce solutions. 3llideas offers a flexible solution that lets you differentiate and integrate your online store with your business in mind, and develops your internet channel with your specific objectives. To view this original post in its Spanish format, click here.

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GoDaddy, Spree Co-Host Meetup

Posted on July 28, 2014 by Alexander Diegel

GoDaddy, Spree Commerce Meetup in Sunnyvale, CA

Spree Commerce recently co-hosted a Meetup with GoDaddy, in the latter’s beautiful Sunnyvale, CA headquarters. GoDaddy showed off its Ferrari-built, four-pedal go karts used to race around the track that doubles as a walkway (pedestrians beware). Sad to say, NASCAR star Danica Patrick’s course record has been kept safely out of reach for the mere humans that have tried to match her mark.

On the technical side, GoDaddy welcomed over 30 registrants for its presentation, “The Largest Multi-Tenant Deployment of Spree.” In it, the GoDaddy team explained why an online storefront should be defined as a simple-to-use platform that enables non-technical personnel to build, manage and operate e-commerce websites easily. From an expert’s standpoint, this means Spree was made multi-tenant and integrated with GoDaddy systems. Spree was then deployed in a PCI-compliant environment, and delivered an amazing customer experience.

Spree’s very own Jon Carpenter was on hand to discuss the operational visibility and easy configuration that Wombat (Spree Commerce’s automated e-commerce solution) offers to store owners and developers. Jon shared the storefronts utilized by Spree users Casper, Quarterly and Ayr.

From there, GoDaddy’s fully-stocked kitchen was utilized, while attendees enjoyed a night of networking and collaboration. Both Spree Commerce and GoDaddy are confident that the Meetup was only the beginning of this partnership, so keep an eye out for more events like these in the future!

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From online to offline. A new trend in E-Commmerce?

Posted on July 24, 2014 by Alexander Diegel

E-Commerce Powers are Branching Offline. Is this Trend Here to Stay?

It is no secret that e-commerce is bringing down many traditional in-store retailers, or at the very least, making them adjust their business model to incorporate online sales. Why then, are more and more e-commerce powers opening up traditional, brick-and-mortar storefronts?

Some companies, such as Bonobos, are using these “Guide Shops” as a long-term solution to boost online sales. Customers are encouraged to go the store, try on clothes and buy them, but, sticking with its original sales model, the purchase will then be shipped to the buyers, instead of walking out of the store clothes-in-hand, like the days of shopping at Macy’s.

“We said we would never be offline, and then, wait a second, we hit a big turning point. We realized offline really works,” said Bonobos CEO Andy Dunn in a recent article featured in the New York Times. But will guide shops and pop-up stores (short-term shops at a physical location) work in the long term, or is this a flash-in-the pan experiment to a proven and growing model?

“I think it’s here to last,” said Scott Raio, CTO and co-founder of the fine men’s retailer Combatant Gentlemen. “Combat Gent,” as it is commonly called, hosted a weekend-long event featuring pop-up shops in Los Angeles late last year.

“We sell suits, and the thing with suits is that a lot of the times our guests want to try it on, [to] check the fit, check the quality and things like that. So having the pop-up location allows them to see the product for themselves, and figure out if this is something they want to explore as an option. I think it’s definitely the way of the future when it comes to companies like ours,” explained Raio.

It was at these events that the fine men’s retailer took its own spin on pop-up shops and debuted its “Super Sweet Magic Mirror,” to further improve the in-store shopping experience for a core of customers that were accustomed to shopping online.

“The mirror helps us by transitioning the experience [customers] get online, offline,” said Raio. Aside from reinforcing the fact that Combatant Gentlemen is a technology company first, the mirror gives clientele “an experience they couldn’t normally have even in modern retail locations. It gives them something to come in, and leave with this whimsical attitude about the brand."

Like Bonobos’ guide shops, customers do not walk out of Combat Gent’s pop-up stores with their clothes, bag-in-hand. As avid fans of the experience Apple created for its customers, Raio’s company adopted the retail giant’s in-store capabilities for its own customers. Raio and his team developed a special device that allows buyers to do a seamless point of sale in-store, rather than completing the sale online at home.

In preparation for these popup and guide shops, companies like Bonobos and Combat Gent use Wombat to bring their finest and most popular items in front of customers. “Wombat allows us to do a lot of our backend reporting, so we can have better granular reporting when it comes to what sizes we are selling [and] what styles are popular,” said Raio. The first step to receiving the benefits of this granular reporting is to connect Wombat to receive data from you store.

Backing up the belief that guide and pop-up shops are the way of the future, Combatant Gentlemen has another event planned for New York later this year, and has several more planned for 2015. So the next time you find yourself shopping online and think to yourself, “this looks great, but I wish I could try it on,” keep an eye out! Stores like Combat Gent’s could be “popping up” at a location near you.

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