SpreeConf Session – E-Commerce is a Bear – Andy Dunn
As one of our keynote speakers at SpreeConf 2014, Andy Dunn, CEO and Founder of Bonobos, outlined the strategic thinking required not just to launch in a competitive e-commerce environment, but how to differentiate and win, using the great success of Bonobos as an example.
Andy discussed in depth how difficult e-commerce can be, pointing out that, in the United States, only two standalone e-commerce companies have resulted in meaningful enterprise value: Amazon and eBay. Yet, experts are predicting that e-commerce will swallow the world of retail. How can that be? Watch Andy’s insightful session on how e-commerce truly is a bear, and learn how some companies are figuring out to how to avoid being eaten by the bear.
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