“Storytelling Through Content” By Daniel Honig and Thomas Van Deyen
Daniel Honig, CTO of Rails Dog, and, Thomas Van Deyen, CTO of Magic Labs (the European partner of Rails Dog) teamed up to create one of SpreeConf 2014’s most compelling presentations, “Storytelling Through Content with Spree,” and it is now live!
In their speech, Daniel and Thomas detailed the difficulties of e-commerce, such as management of orders, shipments and payments, and why, in his words, there are two kinds of customers: those that are using the Spree platform, and those that wish they were using Spree. Specifically, the duo break down the four pillars of e-commerce: commerce, content, community, and context, and how Spree can help your e-commerce business tell compelling story.
Specifically, Daniel explains why storytelling matters matters to retailers, while Thomas gets into the technical aspects. The first point that Daniel details is that consumers are using more information than at any point in history to affect their purchase decision-making.
Through good content management, a good e-commerce storyteller has the power to transport audiences to a different world, just like the author of a book, and thus can create an emotional bond with buyers that will keep them coming back to their brand again and again. Daniel and Thomas go into further detail of the above aspects, and many more, so be sure to check out his video!
More SpreeConf presentations are on the way, so be sure to check back in with us!