Special thanks to our partner, Dynamo, who hosted a webinar for us today on the 15 best practices for mobile commerce taken from the real world. From how to layout the design of your e-commerce site, to marketing best practices to complete the sale, there are a lot of things you should be thinking about when you’re creating your new (or updating your old) mobile e-commerce site. Here are just a few:
15 Best Practices for Mobile Commerce-From the Real World
The amount of purchases made via phones and tablets are climbing quickly! In fact, in industries such as video games, music and books, tablets are now the most popular way to make a purchase. With that being said, there are some valuable tips you should heed to avoid being one of the sites that are contributing to the whopping 88% disapproval rate of mobile shoppers.
1. Keep your homepage concise
Mobile shoppers are 30% more likely to convert to your product with a focused landing page that will keep the shopping experience simple and succinct.
2. Calls to action actually work
25% of shoppers are more likely to click on a call to action link with a verb in it, than without. For example, provide a tab that says “Shop Products” instead of simply, “Products.”
3. Pair your Call to Action And Price
By pairing a call to action that includes “Action + Price” research shows that you will see a 76% increase of mobile users beginning the checkout process.
4. Turn down the noise
Websites that simplify the options and information around their item are seeing an astronomical 497% increase in checkout engagement than those who try to provide too much. For example, if one of your products is a t-shirt, simply have a picture of the shirt, the price, and the add to cart call to action.
5. Less (copy) is more
By providing less copy around your product, you are likely to get 103% more clicks on your item, and 34% more conversions for your brand.
For more on these helpful tips, as well as many others, you can review the slides here. The full webinar will be available soon, so be sure to check in with us!