“Top Three Mistakes Made When Building Mobile,” by Satya Krishna Ganni
Special thanks to Spree Commerce partners MartMobi and their CEO Satya Krishna Ganni, who hosted a webinar for us detailing the top three mistakes made when building a mobile website, and how to avoid them. The top three mistakes made when building a mobile site are as follows:
• Trying to force-fit a traditional website into mobile: This will lead to your website not fitting on the entirety of the screen (as seen in the photo above), poor load times, and a difficult navigation paradigm that will create a frustrating user experience, and drive m-commerce shoppers straight into the lap of your competitors.
• Not optimizing the checkout process for mobile: One-click checkout is a mobile shopper’s best friend. Longer forms that must be filled out for every order are guaranteed to turn shoppers away from your brand.
• Not doing real-world testing: In-house testing is simply not enough, as different networks, devices and operating systems must be put to use before subjecting your mobile platform to e-commerce shoppers.
Satya goes into further detail on these points, so be sure to check out his slides, as well as the recording, to learn why it is a must to treat m-commerce as a separate channel, not merely an extension of your traditional platform. The next Spree Webinar is already in the works, so be sure to check back in with us!