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Salesforce Integration Upgrade

Posted on March 24, 2015 by Alexander Diegel

Spree Commerce upgraded the Salesforce integration for its automated ecommerce integration platform, Wombat. Now, users can get connected with this leading CRM integration in just a few minutes, without any custom coding on their behalf.

With its variety of pre-built ecommerce integrations, as well as fully customizable features, Wombat connects any storefront to any service, increasing speed to market and allowing store owners to dedicate more time to what they do best; grow their business. By connecting to the Salesforce integration, Wombat users can proactively help their customers with any issues that may arise.

Specific benefits Wombat users gain by connecting to Salesforce include the ability to:

  • Ensure that sales representatives have accurate product information via automatic updates in Salesforce
  • Allow sales representatives to better serve customers by giving them full transaction histories
  • Ensure accuracy of customer contact information by automatically updating customer information in Salesforce when updates are made in your storefront
  • Receive order, payment, and return information in real time to track sales numbers

“Effective customer relation management is vital to ecommerce success,” said Spree Commerce COO Josh Resnik. “You need to have a tool you can trust to enhance the relationship between your sales and support staff, and your customers. Salesforce is that tool, and we believe that with this upgrade, we’ve made connecting as simple as possible.”

Get accurate and reliable access to Salesforce by signing up for a free, two-week integration platform trial of Wombat. For technical documentation on this integration, visit the Wombat knowledge base.

To view this press release in its original format, visit Nasdaq GlobeNewswire.

A 5-point Inspection of Shopify and Spree Commerce

Posted on March 19, 2015 by Alexander Nachaj

A 5-point inspection of Shopify and Spree Commerce: Going the Distance with your E-Commerce Platform

Pardon all the car metaphors, but sometimes a little comparison is needed to help put things in perspective; especially when we talk shop about your business.

Out of the Garage

Shopify charges a monthly fee ranging from $29 to $129. Spree charges no monthly fee. If we were to think of Shopify’s fee as a monthly lease, that’s not a bad deal; under $200 for a monthly lease? No way! But still, you should keep in mind that with Spree, it’s like being given a brand new car for free.

Under the Hood

Shopify doesn’t let you play around with the code. Spree is open source, which means you have access to all the code, and can download it at any time. So, with Shopify, that’s like only being able to go to the dealership for tune-ups, while Spree lets you hire any mechanic or even work on it yourself.

Basic Features

Shopify offers all the basics a business needs; it’s simple, uncomplicated and without any frills, but that also means it’s missing out on some extra features. On the other hand, Spree lets you pick the features you want, and use the ones you need. So, with Shopify, you’ve got your cup holders; but Spree lets you pick how many, where and in which color.

On the Road

Shopify stores are managed and maintained by Shopify. They’ve got their team who handles everything, for everyone. With Spree, you run your own show. On the whole, it’s nice that Shopify is managed, but that’s kind of like a car that decides when and where to stop for service. Sometimes you’d rather be on the road, or taking advantage of that big sale you just set up instead of seeing a loading screen. With Spree, you’re at the wheel, at all times. You pick when it’s best to perform routine maintenance, and never mess up a sale.

That Extra Mile

Few businesses run off the basics. To compensate, Shopify offers pricey apps (looking at $9-$99 per month each). Spree has a whole database of extensions, and they’re free. So, with Shopify, that’s kind of like seeing a toll booth after every turn; but with Spree, it’s an open road all the way. You’ve gotta ask yourself one question: how would you rather get to where you’re going?

Onsite Search: A Goldmine of Analytical Data

Posted on March 18, 2015 by Vitaly Gonkov

About the Author

Vitaly Gonkov is the Chief Marketing Officer of Mageworx. Mageworx is a Magento solutions provider that crafts better experiences for Magento users. Mageworx helps Magento store owners acquire, convert and retain more customers.

These days, ecommerce sites are getting more and more complex—they may have up to several thousands of products and hundreds of categories. Site owners are struggling to introduce advanced, flexible and even self-learning onsite search mechanisms to help shoppers quickly find what they want.

But store owners may not realize that, besides its main function of delivering results, onsite search can also be a goldmine of valuable analytical data. According to the SLI Systems report, only four out of ten ecommerce brands are trying to leverage internal search data for their online marketing campaigns.

Meanwhile, this data can significantly magnify your marketing efforts and increase site sales performance. By looking at onsite search reports you can:

  • Gain a clearer picture of customers’ purchasing behavior
  • Get onsite ranking data and use it to improve your landing pages and fine-tune merchandising
  • Find new ways to enhance communications with customers
  • Discover new approaches to email marketing
  • Learn how to adjust your SEO and PPC campaigns for a better effect

All that can contribute to a better overall user experience and lay the foundation for higher sales volume.

Read on to learn how to better utilize onsite search data when planning your online marketing campaigns.

Analyze Customers’ Behavior

By analyzing the queries visitors enter in the search box, you can get a general pattern of customers’ purchasing intentions.

The pattern will let you figure out which products people are mostly interested in, find products that have the call with your audiences, check the current popularity of every item in your store, and more.

With this data, you can adjust your site architecture and navigation to better meet your customers’ needs.

For example, say that you have an electronics website and that most of your searches are about smartphones and tablets. This suggests that visitors may prefer to find these types of devices over the others. Hence, by placing the smart device section at the top of your homepage, you will let your visitors immediately find want theу want. Also, you can save customers time by putting this section at the top of your site navigation menu, highlighting it to attract more attention.

Adjust Your Site Content

User experience could be further enhanced by improving and adjusting pages that receive the most of onsite search queries.

Just like in SEO, when optimizing internal site search, we should help visitors land on the most relevant and effective pages. Hence, by creating pages specially tailored for popular search queries, you increase your chances to retain customers and decrease site bounce rate.

Note that you can also direct shoppers to these pages. Display those popular products on the home page or category page and manage search priority for every product’s attribute.

On top of that, you can define products’ search ‘weight’. For example, you may assign an adjustment weighting of +1 to a particular product, so that it appears before others in onsite search results. Thus, you will help your customers land on the right pages.

Use Onsite Search as a Communication Channel

Treat search queries as a message your customers send you, and never ignore what your customers say.

For instance, you may look at terms that are receiving big search volume, but result in a high percentage of people leaving your site. That gives you a clear indication that customers can’t find the desired product, the searched term is out of stock, or it doesn’t have the necessary configuration. So you must act quickly to provide customers with what they want to get.

Even if you can’t satisfy the current customers’ demands, don’t just throw an indifferent “no results found” message. Think long-term:

  • Offer a special deal on the most-searched products as soon as it appears in your store
  • Add a wish list and email notification options for products that are currently out-of-stock or not yet available

If that’s impossible, tweak your merchandising to suggest similar or alternative products.

Use Onsite Search Data to Adjust your Email Marketing

Site search data can help you maximize the relevancy of your emails. These emails should offer your customers the exact products they want, and increase your sales in the process.

To merchandise products for your email marketing, you need to start with site search keyword data. By analyzing this information, you will find your best and worst-performing products. Through this valuable insight, you can compose a beautiful landing page with the most-searched products and send an email that will guide your customers to it.

If your most popular queries are the general keywords (e.g. smartphones, tv sets, cameras) you can create a category landing page, like ‘The best of mobile’ or ‘Best deals on SLR cameras’ and send a link to it to the customers who shared an email with you.

Use Onsite Search Data to Adjust your Search Engine Optimization and Pay Per Click Campaigns

And last but not least, once you have completed the analysis of onsite search queries, you can apply this knowledge to your SEO and PPC strategies.

Onsite search data is perhaps the best way to identify what your potential customers are really interested in. If your visitors keep entering the same terms in the onsite search box, consider adding these words to your SEO and PPC target keyword lists.

Therefore, you can shift emphasis to whatever that search is for a period of time, which will let your prospective customers easily find the desired products right from Google search results or PPC ads.

Bottom Line

Onsite search data reflects all major shoppers’ concerns and interests, as well as trends of their purchasing behavior. So this essential data can make a huge contribution into the success of your campaigns for:

  • Product management
  • Managing online customer behavior
  • Improving customer retention
  • Search engine optimization and paid search ads

Have you ever experimented with onsite search data in your marketing campaigns? Feel free to share your experience in the comments below.

Amazon S3 Integration Upgrade

Posted on March 17, 2015 by Alexander Diegel

Spree Commerce upgraded the Amazon S3 integration for its automated ecommerce integration platform, Wombat. Now, users can connect with this in just a few minutes without any custom coding required.

With its variety of pre-built ecommerce integrations, as well as fully customizable features, Wombat connects any storefront to any service. By increasing speed to market, Wombat allows store owners to dedicate more time to what they do best; grow their business. By connecting to the Amazon S3 integration, Wombat users can quickly import and store customer data.

Specific benefits Wombat users gain by connecting to Amazon S3 include the ability to:

  • Retrieve and store data and order history to track sales information
  • Export data in CSV or JSON format
  • Send event notifications when objects are uploaded to Amazon S3

“Having a connection like Amazon S3 that you can rely on to track and record data can be a huge a help to your sales,” said Spree Commerce CEO and co-founder Sean Schofield. “We’ve made connecting to this integration as simple as possible. Just follow a few steps and users are up and running.”

Get accurate and reliable access to Amazon S3 by signing up for a free, two-week integration platform trial of Wombat. For technical documentation on this integration, visit the Wombat knowledge base.

To view this press release in its original format, visit Nasdaq GlobeNewswire.