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The Best Ecommerce Solution

Posted on February 19, 2015 by Bacancy Technology

About the Author

Bacancy Technology is an offshore web development company based in India and the United States. We’ve become one of the leading offshore web development companies by providing excellent service and solutions. Specializing in software product development, we’ve successfully executed numerous projects in software development, web design and development, mobile technologies, microsoft technologies, open source, and internet marketing.

Being a retailer in the ecommerce era can be an extremely profitable endeavor. With online selling, a retailer is not limited to sell his or her goods in one particular area for particular people. Rather, online commerce allows retailers to sell their items globally, increasing the probability for more sales.

If you’re a retailer, you’re undoubtedly looking for, or have already found, a reliable storefront. And if you’re looking for something flexible, interactive, easy, and cost effective, then Spree Commerce is the best ecommerce store platform to go with. Why should you go with Spree Commerce?

Easy to Customize

Spree’s open source, light weight framework makes it is easily customizable. Though the seller may not recognize the importance of customization, it can benefit him or her in a multitude of ways. The easier the framework is to customize, the more a developer will be able to focus on getting the exact business requirements fulfilled, instead of losing time (and the store owner’s money) due to the complexity of building out each key feature.

Even the engineers that built Spree are available as part of the community to help find solutions to problems that may arise along the way. This makes working with Spree more attractive for developers, as any queries regarding extensions, gems, and payment gateway integration can be easily solved.

Quick to Build, Easy to Operate

Since it’s supported by Ruby on Rails, one can easily assemble Spree quicker than any other online store framework to create a dynamic ecommerce store that is, consequently, easy to use. All the solutions are available within the community, and the actual developing done in Rails can be its most attractive aspect, since it consumes less coding and more logic.

Easy to Integrate Additional Functions, Features and Extensions

Extensions and additional features are needed by store owners, due to the fact that the default themes can sometimes lack a bit of functionality that one may wish to have. And this can easily be tackled on Spree in a few hours.

Extensions in Spree are easy and quick to make. One can customize an extension as needed within a short period by extracting quality-driven output, with the help of the easy and logical coding of Ruby on Rails. Furthermore, many third-party extensions are also available for Spree, making development of a Spree Commerce store even faster.

Adaptability, as the Business Grows

Many online businesses fail due to the fact that, as the business grows, a store starts to inhibit more complexity. This can manifest itself in the form of an increased customer database, more messages and emails, more product quantity, more visitors, more orders, more payments, and just plain more, more, more.

But with Spree Commerce’s integration platform, Wombat, you needn’t worry about the above complexities that can be associated with growth. Wombat was built by the Spree Commerce engineers, and allows your storefront to connect with any third-party service. In this sense, you dont need to migrate from one store to another to get the full benefits of additional features or extensions.

As your business expands, you simply connect to the new service required. Wombat has a wide range of pre-built integrations, which avoids much of the custom coding developers would have to perform otherwise.

Responsive (Mobile Friendly)

Some of of the first questions we’re asked by clients are, “Will my online store be mobile friendly?” and, “Will people be able to transact and buy things via their mobile device, laptop, iPad, etc.?”

Spree Commerce can easily be customized to fit into the ‘mobile friendly’ tag. And with its 3.0.0.rc1 and 2.4.3 update, you don’t even need to customize it to make it mobile friendly. By default, Spree will create a responsive e-store for you.

Easy to Integrate Payment Gateway

Spree Commerce comes with the pre-built feature of payment gateway integration. This leads to easy integration with any payment gateway you want in your Spree Commerce e-store, whether it’s Paypal, PayU, Stripe, Authorize.net, or any other payment gateway. You just need a developer familiar with Rails, and it’s done!

To learn more about building out your storefront with Spree, visit Bacancy Technology. To view this blog in its original format, visit the blog of blog of Bacancy Technology.

Add a Q & A Section to your Spree Store

Posted on February 18, 2015 by netguru

About the Author

Netguru is a leading development agency and Spree Commerce Certified Partner. We build lean and beautiful applications for everyone from startups to major corporations. Our developers are focused on the Ruby on Rails and iOS frameworks. From the first commit to the final release, we are committed to build well-devised and user-friendly apps & ecommerce platforms tailored to your specific needs.

If you’re shopping online, from time to time you probably have some additional questions to ask before buying. What fabric is used for this cool t-shirt? Can I return or exchange an item? Do you ship to Canada? Is that pink really that pinky as it looks on the photo? Our open source extension allows you to interact with users and quickly add a Q&A section to your Spree store. Yay!

How does it work?

Logged in users can ask questions from a simple form displayed on the product page. Admins answer the question. All answered and accepted questions create a handy Q&A section on the product page. Simple as that!

If you want to see how it works in practice, visit our demo shop. You can login using the credentials below:

customer@example.com / customer

Adding the extension to your Spree store takes just a few moments. A step-by-step guide is available on the GitHub Spree Products QA page

To view this blog in its original format, visit the blog of netguru.

VendPOS Integration Upgrade

Posted on February 17, 2015 by Alexander Diegel

Spree Commerce upgraded the VendPOS Integration for its automated ecommerce integration platform, Wombat. Now, users can connect with this leading VendPOS Integration in just a few minutes, without any custom coding on their behalf.

With its arsenal of pre-built ecommerce integrations, as well as its fully customizable features, Wombat automates all of a storefront’s mission-critical services, increasing speed to market and giving store owners more time to grow their business.

Specific benefits users gain by making these connections include the ability to:

  • Send product updates to the storefront to ensure accuracy of product listings
  • Ensure tracking of customer orders for accurate accounting records
  • Sync inventory levels in real time to prevent overselling in storefront
  • Ensure accuracy of customer information to prevent shipment delay

“Having a point of sale integration that you can trust is key to ecommerce success,” said Spree Commerce Chief Product Officer Sameer Gulati. “With this upgrade we’ve, made connecting with this integration as easy as possible. Just follow a few simple steps and you’re on your way.”

To get accurate and reliable access to VendPOS, sign up for a free, two-week integration platform trial of Wombat. For technical documentation on these integrations, visit the Wombat knowledge base.

Get accurate and reliable access to VendPOS by signing up for a free, two-week integration platform trial trial of Wombat. For technical documentation on these integrations, visit the Wombat knowledge base.

To view this press release in its original format, visit Nasdaq GlobeNewswire.

Common Trends of Breakout Ecommerce Startups

Posted on February 12, 2015 by Alexander Diegel

Recently, the brains behind the data and analytics platform RJMetrics conducted a report identifying the key traits that separate the fastest-growing ecommerce companies from the ones that tend to struggle out of the gate. The conclusions found in this report are based off the analyses of over 200 ecommerce retailers, 31 million customers and $25 billion in transactions.

In order to get an accurate depiction of a highly successful ecommerce brand, versus the rest of the pack, revenue was broken into months and quarters throughout a three-year period. The research points to top performing ecommerce companies reaching nearly 450K in monthly revenue by the sixth month, leading to nearly $60M in revenue by the end of the third year in business. The less successful companies, by contrast, hadn’t cleared $200K or $15M in the same timespans.

Interesting stats, but what is it that set those top-level companies apart from the rest to begin with?

One common thread that ties successful companies together is they find a way to create a near-frictionless buying experience. Take straight-to-your-door mattress retailer Casper, for example. Casper doesn’t share complete revenue figures, but reported $1M in revenue in its first month, so it definitely fits the bill of a fast-growing ecommerce startup.

Traditional means of buying a mattress are a hassle: you have to go to the store, deal with a commission-based salesman and, depending on the size of the mattress and type of car you own, rent a truck to get the mattress home. With Casper, a few clicks here and there, and the mattress is on its way to your door. And just for good measure, shipping is free.

A second trait of breakout ecommerce brands is their ability to keep the customers they have, and to keep them buying. The customers of the quickly-growing companies exhibit a purchase rate two times that of their less successful counterparts, and have a customer lifetime value five times greater. Put those two statistics together, and there’s little mystery behind the fact that by the end of year three, the majority of revenue for these high-revenue brands is created from repeat purchases, creating a renewable resource of income from repeat customers.

Customer loyalty starts with great customer service. That means never losing an order and never falling victim to silent failure. And in those odd scenarios when something does go wrong, damages must be mitigated by proactive and apologetic communication with the customer. The last thing you want is to not find out about an error until an angry customer tags your brand in a malicious tweet.

While it’s true that Twitter can be harmful to a company’s reputation in the above scenario, the breakout ecommerce startups are using social media to create a rich, vibrant community, another helpful strategy when it comes to creating and sustaining customer loyalty.

Take a look at the Twitter feed of Loot Crate (founded in 2012, reportedly earns $18M in annual revenue) and it’s full of good-natured back-and-forths between the company and its customers. Many of the subscribers post pictures of the “crates of awesome” that land on their doorstep on a monthly basis.

The blend of content and commerce has also proven to help a brand grow quickly. No company better deploys this strategy than Glossier and Into the Gloss. Into the Gloss is an incredibly popular blog that features interviews with models and makeup artists, as well as beauty product advice. The popularity of the blog led to a venture into retail, with Glossier.

Glossier debuted its own line of makeups, moisturizers and other products this past fall, and its foray into ecommerce has been a great success so far. Also contributing to its success, Glossier’s background as a blog has led to an active Twitter account, where happy customers tweet their satisfaction, similar to the aforementioned activity seen with Loot Crate.

The last common trend, and possibly most important depending on the products being sold, amongst blossoming ecommerce brands is to adopt a “try before your buy” philosophy. This strategy can be implemented in a variety of different ways.

Casper, for example, offers a 100-day trial to customers before the purchase becomes final, to ensure a great night’s sleep for years to come. Pretty standard stuff, nothing we haven’t seen before. A fairly new trend that’s picking up steam, and is utilized by men’s clothing powers Combat Gent and Bonobos, is the use of Guide Shops.

These shops allow customers to try on clothes before they buy them. This plan clears the hurdle all clothing retailers face of customers’ concern for proper fit before making the final purchase. A customer tries on the clothes at these shops, and the rest of the purchase is finished in the store with similar convenience enjoyed at home on the computer; just swipe your credit card and your order will be on your doorstep in a matter of days.

As you can see, there a number of different ways a startup can set itself apart from the rest of the pack and expedite growth. The above strategies have been used by some of the trail-blazing startups on the market, and can be used as models for fast, sustainable ecommerce growth.