We’ve already given you tips on do it yourself product photography. However, certain products represent specific challenges. Taking clean, gleaming images of clothing is especially important if you’re in that industry, since customers will have to picture themselves in these items, and want to look good. Follow these tips and take amazing product photos every time.
Prepare the Clothing
Even though the garment might be brand new, it might not be in the best condition. It can become wrinkled, dirty, or even damaged in storage/shipping. Make sure the merchandise is in pristine by cleaning and ironing it beforehand. Remember, your sale is won or lost on these pictures.
Provide Multiple Angles
Show different angles, viewpoints and elements of your goods. Remember, you’re selling online. Your customers don’t have the option to hold and feel and get comfortable with the item they’re about to buy. So do your best to recreate that in-store feeling by providing big, beautiful images of your goods. Provide 360 degrees worth of angles or, even better make it a gif.
Use a Mannequin or Live Model
If you were shopping, what would look more attractive? A lifeless shirt lying on some background? Or a shirt on a mannequin or model? Not only does a mannequin/model give the shirt the appearance it will actually have when worn, if you’re using a model, it gives a more personal feel to it.
In the clothing industry, getting that item off the lifeless backdrop is essential to success. Look at the two shirts above. Which one would you rather buy?
Check your Lighting
You don’t want to give a gloomy representation of your product. Make sure you have enough light to give a bright and accurate portrayal of the clothing’s color. In short, bright lighting should be a priority when you’re taking these pictures.
You may want to consider buying or renting a lighting kit for these reasons. If you’re relying on natural lighting or a lit room, you’ll want to play around by shooting at different times and angles. If you’re using a higher end camera, there are different settings with ISO you can use. We won’t go into too much detail on ISO here, but if this applies to you, make sure you’re using the right settings.
Photoshop When Necessary
Photoshopping an image is a great way to clean up your product and make minor edits. A shadow here, a piece of dog fur you didn’t notice, there. However, do not rely too much on this kind of software. Photoshopping should be used when your image is about 99% of the way there, and you just need to touch it up to take it across the finish line.