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5 Tips for Photographing Clothing for Ecommerce

Posted on December 10, 2015 by Alexander Diegel

We’ve already given you tips on do it yourself product photography. However, certain products represent specific challenges. Taking clean, gleaming images of clothing is especially important if you’re in that industry, since customers will have to picture themselves in these items, and want to look good. Follow these tips and take amazing product photos every time.

Prepare the Clothing

Even though the garment might be brand new, it might not be in the best condition. It can become wrinkled, dirty, or even damaged in storage/shipping. Make sure the merchandise is in pristine by cleaning and ironing it beforehand. Remember, your sale is won or lost on these pictures.

Provide Multiple Angles

Show different angles, viewpoints and elements of your goods. Remember, you’re selling online. Your customers don’t have the option to hold and feel and get comfortable with the item they’re about to buy. So do your best to recreate that in-store feeling by providing big, beautiful images of your goods. Provide 360 degrees worth of angles or, even better make it a gif.

Use a Mannequin or Live Model

If you were shopping, what would look more attractive? A lifeless shirt lying on some background? Or a shirt on a mannequin or model? Not only does a mannequin/model give the shirt the appearance it will actually have when worn, if you’re using a model, it gives a more personal feel to it.

In the clothing industry, getting that item off the lifeless backdrop is essential to success. Look at the two shirts above. Which one would you rather buy?

Check your Lighting

You don’t want to give a gloomy representation of your product. Make sure you have enough light to give a bright and accurate portrayal of the clothing’s color. In short, bright lighting should be a priority when you’re taking these pictures.

You may want to consider buying or renting a lighting kit for these reasons. If you’re relying on natural lighting or a lit room, you’ll want to play around by shooting at different times and angles. If you’re using a higher end camera, there are different settings with ISO you can use. We won’t go into too much detail on ISO here, but if this applies to you, make sure you’re using the right settings.

Photoshop When Necessary

Photoshopping an image is a great way to clean up your product and make minor edits. A shadow here, a piece of dog fur you didn’t notice, there. However, do not rely too much on this kind of software. Photoshopping should be used when your image is about 99% of the way there, and you just need to touch it up to take it across the finish line.

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5 Ways to Increase Your Average Order Value

Posted on December 02, 2015 by Alexander Diegel

In the holiday rush, if you can get your customers to spend just a little bit more per order, it will make a big difference on your bottom line. Of course, they won’t just do it themselves, you’ve got to incentive them to spend a little more, without taking a loss yourself. Follow these tips and watch the holiday season be extra good to you this year.

Set a Free Shipping Threshold

“Free” is a word all shoppers love to see. For example, if you offer free shipping for orders $100 and up, most shoppers who are a few dollars short will by an extra item to hit that threshold. This is one of the easiest and time-tested ways to increase your average order value.

Include Limited Time Offer

Shoppers will procrastinate. Without a rush, they’ll mill about your site, maybe click buy, maybe wait because they aren’t quite sure if they want that little something. On a 30% off sale—or whatever figure you come up with—always include that the discount is for a limited time. That will get the procrastinators to click “buy” while they’re on your site, instead of hoping they come back later.

Package deals

A combination deal—pairing related items together at a discount from buying them separately—is a great way to incentivize your customers to spend a little bit more. If we’re using clothing as an example, you can offer an entire outfit for $60 to go with a shirt that may cost $45. Many customers will see the value there and buy the whole set.


When executed correctly, upselling is a great way to bump up the total order volume. If a customer is looking at a camera, and you sell a version that also includes a function to shoot video, display that higher end model to the side. You never know, the customer might be willing to spend the extra hundred dollars to get the added function. Be careful with this advice though; don’t overdo it and just advertise more expensive goods willy nilly with every item a customer clicks on.

Offer Discounts on Minimum Purchases

If you’re running a sale, consider making your customers his a certain dollar amount before getting the benefits of the discount. You can even tier the discounts to different amounts, say 20% off all orders $25 or more, and 35% for orders $50 or more. If a customers is close to hitting that target, he or she will likely spend a little more to get that discount.

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How to Increase Your Ecommerce Conversion Rate

Posted on November 18, 2015 by Alexander Diegel

Include an FAQ Section

Shoppers may hesitate to click “buy” based off of very simple questions they have. “What’s your return policy?” or “Do you accept Visa Gift Cards?” The customer might intend to track down an email and reach out for these answers, but you’re risking losing the sale if they have a second thought, or just plain forget to reach out.

Minimize the loss of these shoppers by nipping these questions in the bud. Provide an FAQ with answers to these types of questions. Make them specific to your business—if you find yourself getting emailed by multiple customers with the same question, this is the perfect kind of question you should have answered on your site.

Provide a Point of Contact

You’re never going to have all of customers’ questions answered on an FAQ. In fact, you shouldn’t even try; they’re called frequently asked questions for a reason. Instead, include a “contact us" page on your site where customers can easily reach out to you if they can’t find what they’re looking for on your website.

Keep in mind, every email you get might not necessarily be a question or criticism. They may include notes from delighted customers that you’ll absolutely want to share as part of your marketing campaign.

Make sure the person responding to these emails is friendly, informed and ready to help. A rude or inept response is a great way to turn a customer off for life. Also, include the contact info. on multiple aspects of your site. You’ll want an actual “Contact Us” page, but link to the contact somewhere in your FAQ page as well.

Integrate Live Chat

Live chats incorporate the best aspects of a point of contact and an FAQ page. Customers can direct their questions right to a chat monitor, who will provide instant answers. This is a great way to seal the deal if a customer is on the edge of clicking that “Buy” button.

Integrating live chat into your website isn’t as expensive as you may think. There are plenty of different providers to go with, and the service can cost as low as $15/month. Get a leg up on the competition by having a customer support/sales representative ready to offer instant help to your customers.

Include Product Videos

You’re selling online, so you’re going to lose some of that in-store experience. Even after they click the buy button, customers are always going to have a little bit of trepidation until the product arrives on their doorstep and they can hold it with their own two hands.

Do your best to mitigate these fears by including product videos. Depending on what you’re selling, these videos can be anywhere from detailed “How-tos,” to a simple 360-degree shot of the product that gives customers a better look than a simple photo would.

Offer a Money Back Guarantee

Without a physical store to come back to and physically return the product, worry about returns is always going to be a primary issue with ecommerce shoppers. Again, your customers don’t have that in-store experience to hold and feel the item, so they’re always going to be a little worried that the item is not as advertised.

Offer a money back guarantee, and respect it. Then, SCREAM IT FROM THE MOUNTAINTOPS—include it in your FAQ, product descriptions, make sure anyone operating the live chat knows about it, wherever it’s appropriate.

Trust us, the cons of the occasional jerk who returns something just because are greatly outweighed by the pros of eliminating your customers’ fears. Let them know that their money is basically loaned to you until they get the product as expected.

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5 Tips for Do-it-Yourself Product Photography

Posted on November 12, 2015 by Alexander Diegel

Whether it’s family photos or professional head shots, do-it-yourself photography is all the rage lately. We all have and HD camera in our pocket, so why not? No disrespect to the professionals—they’ll always give you the best photos—but if you follow these tips you can get high-quality shots that will definitely fit in your budget.

Try out your Smart Phone Camera Fist

Obviously the first thing you’ll need to take a picture is a camera. But before you go out and spend hundreds of dollars on a name-brand, HD device, see how you like the camera on your phone. Take a look at the picture below, and you can see there may be little-to-no difference in the quality of the photo between a high-end camera and an iPhone.

If you like what you see from your phone’s camera, you can save yourself a lot of money by going that route.

Buy a Tripod

Even if you’re using a smartphone, you’ll want to invest in a tripod. Even the steadiest hands are hard-pressed to capture the perfect image, and there are even tripods that are designed specifically for camera phones. You can get a decent tripod for as low as $20, so it’s well worth the low-end investment here.

Setup on a White Backdrop

Often, shoots like these are done in front of a white backdrop. You can create a simple, inexpensive “do-it-yourself” method that will give you that professional look with just some craft paper and metal clamps.

If you’re going that route, roll the paper down a long and wide table, and use the clamps to attach the paper to something a few feet above the table. This will provide a smooth, clean base for your to shoot your product photo.

If you’re going the natural lighting route, do this in a big, open room with lots of windows. If you’re using purchased photography lights, you’ll want a darker room.

Use a Mannequin or a Model

If you were shopping, what would look more attractive? A lifeless shirt lying on some background? Or a shirt on a mannequin or model? Not only does a mannequin/model give the shirt the appearance it will actually have when worn, if you’re using a model, it gives a more personal feel to it.

If you’re in the clothing/fashion/accessory industry, getting that item off the lifeless backdrop is definitely the way to go. Look at the two shirts below. Which one would you rather buy?

Pay Attention to the Details

Avoid hard backlighting that will cast shadows on the surface of the object. Keep your lights or lighting on the same side as your camera, or slightly off to the side.

Also, be sure to check your photos as you take them. You don’t want to do all the work only to realize an ugly fingerprint on your lens ruined all your images. Using a digital camera makes checking your pictures as you go along simple, and will help you avoid the pain of retaking all those images.

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