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"Perfect Technology" By Amit Shah

Posted on May 14, 2014 by Alexander Diegel

“Perfect Technology” By Amit Shah

Amit Shah, CEO at Jirafe, Inc. was one of the keynote speakers at SpreeConf 2014. Amit’s presentation focused on how Jirafe uses custom-tailored analytics to help e-commerce companies grow their respective brands.

Amit’s diverse professional background started as an investment banker on Wall Street, and grew to his current position at Jirafe. In between, he helped bring Magento from a free, open source project to a multi-million dollar e-commerce power, as the Vice President of Sales and Business Development.

Drawing from his experience working with several different business models, Amit founded Jirafe, based on a belief that analytics can help people grow their business, and that the right data, combined with the right product, creates sales.

Included in Amit’s presentation is a blueprint for the growth of a successful e-commerce business. Starting with the sales of goods on Ebay and Amazon, and all the way to the point where you would need to get onto a versatile, customizable platform like the one offered by Spree, Amit’s presentation is a must-watch for any entrepreneurs trying to take their business to the next level!

To learn even more about viewing the right data to make the right decisions, be sure to attend this afternoon’s Spree webinar, hosted by Amit, “How Smart is your E-Commerce Intelligence?” Registration is still open!

More presentations from SpreeConf 2014 will be available soon, so be sure to check back in with us!

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Spree Commerce and Ninefold Meetup Recap

Posted on May 13, 2014 by Alexander Diegel

Spree Commerce and Ninefold Meetup Recap

We are proud to announce that the first ever Spree Commerce Meetup was a great success! Hosted by our partners Ninefold in San Francisco, CA, those in attendance were representative of a number of different backgrounds.

Everyone from Spree-certified partners, integration partners, developers and store owners had a blast, as the night was kicked off in true Spree fashion: With burritos and beers. Hosts Ninefold presented their deck on Spree Commerce performance, and Spree representative Melissa Pegus gave those in attendance a true look at the hard work Spree has been putting in behind the scenes, in regard to its integration platform.

Key attendees of the night included representatives from Crowd Interactive, Resolve Digital, BuildRX, Downshift Labs’ lead developer Denis Ivanov, GoDaddy and Affirm. The enthusiasm from the event was already spilling into future partner-hosted meetups, with the next one just around the corner, on May 14th. Talks of future San Francisco events are already in the works, so stay tuned!

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Making the Right Data Driven Decisions

Posted on May 12, 2014 by Alexander Diegel

Making the Right Data-Driven Decisions

The importance of making “data-driven” decisions is a phrase that has generated a lot of buzz lately. But data is everywhere. What data should I be looking for? And how can I use that data to make the right decision for my storefront?

The important thing to consider is using the right data. Using data tailored specifically for e-commerce is integral to growth and success and can increase both conversion rates and the overall lifetime value of customers, as well as prevent customer churn.

Too often, stores are pulling in data but aren’t looking at the right information. Sure, you need to know the basics — how many orders today vs yesterday? Which products have sold the most? But that’s just the tip of the iceberg.

According to eMarketer, for every 10 shoppers on your site who place an item into their shopping cart, 6 of them will leave your site without purchasing. They do this for a variety of reasons, of course, so ultimately what does that mean for you and your store? If you could understand more easily which products were abandoned the most, or which products resulted in the greatest amount of lost revenue, you could take specific actions to grow sales in your store.

How effectively do you analyze your marketing analytics? You may know how much you spent, and where, but do you know which marketing dollar was most effective, and which was least? Today’s analytics tools, if used right, can show you in real time what you’ve gained from each campaign, and which new customers will drive the most success and revenue.

To learn more about the importance of making data-driven decisions, and how to do it right, be sure to register for the next Spree Webinar, “How Smart is Your E-Commerce Intelligence?” presented by our partners, Jirafe, on Wednesday, May 14th, from 2-3PM.

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Top 3 Mistakes When Building a Mobile Website

Posted on May 08, 2014 by MartMobi

Top 3 Mistakes to Be Wary of While Building a Mobile Website (And How to Avoid Them!)

As m-commerce continues to gain momentum —- 100% increase in revenue for e-commerce stores from a year ago – we’re finding that the focus on building out an exceptional user experience on mobile has become paramount for business owners. Recently, we asked MartMobi – one of our e-commerce partners — to identify some of the mistakes a merchant can make when going mobile, and how to avoid them. Here are their top 3 — so you can learn from their experience!

Trying to Force Fit the Website into Mobile

Many design and workflow paradigms that work exceedingly well on a desktop are counter productive in mobile. Mobile is a channel that will drive over 30% of traffic in the near future and should be given the respect it deserves. Using responsive web themes and expecting it to fit into a mobile device doesn’t cut it with the expectations of the new age mobile users. Studies have shown that responsive sites are 6X slower than a dedicated mobile site – because in tailor-made mobile interfaces the content (images, meta data, UI elements) is specifically built and optimized for a great user experience.

Our suggestion is go to with “adaptive design” that sends tailor-made content to the respective form factor of the requesting device. For example, code base (HTML/CSS) will be different for mobile and tablet variants. This will ensure that the end user is given the right experience that fits to the device form factor that is being used, taking into consideration the browser, network speed, location, device, etc. While there may be a concern by the merchants to build separate front-end code that has to be maintained, we believe that building a dedicated mobile site from the ground up will repay the merchants with increased brand perception, user engagement and conversions, as well as the ability to enable merchants with tools to engage with the mobile user.

Not Optimizing the Checkout Experience

According to a survey by Harris Interactive, 47% of mobile users have reported abandoning a purchase because the checkout took too long, and 85% of the responsive sites don’t have a mobile-optimized checkout. This is a major conversion killer. The design of the checkout has to optimize for the minimization of the number of fields a user has to enter during a purchase, and make it look snappy at the same time. Merchants should favor payment methods like Paypal and Google Wallet that provide “single click checkout” functionality.

Not Doing Real World Testing

The development team usually ends up testing their mobile sites in high-speed connections in their favorite and newest devices. But the long tail of devices, resolutions and OS versions make this a bad strategy. Mobile web design and development has to account for the huge variety of device types and network speeds in which the end user will be using the mobile site. Of users polled, 40% say they will leave a mobile website if it takes more than 3 seconds to load, so the merchant can take no chances with making the experience smooth for all users. Given the unprecedented rate at which mobile devices and versions are being released, merchants need to continually test their mobile sites across all platforms to ensure the optimum experience is provided.

To learn more about m-commerce, and the challenges you might face when building out your mobile store, join us in June for a webinar presented by MartMobi. Registration for this webinar will be open soon, so check back with us frequently.

About MartMobi

MartMobi is a complete mobile commerce platform. The company helps e-commerce sites, brands and retailers instantly go mobile across varied platforms and devices, without writing any code. MartMobi’s mission is to accelerate mobile commerce and help customers create a distinct, multi-channel presence.

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