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How Smart is Your E-commerce Intelligence?

Posted on May 07, 2014 by Jennifer Glantz

How Smart is Your E-commerce Intelligence?

We’re excited to announce the next in our series of webinars—How Smart is Your E-commerce Intelligence? This must-see webinar will be presented by our partner and leading e-commerce analytics provider, Jirafe, on May 14th, at 2 PM EDT.

One of the biggest challenges e-commerce retailers struggle with on a daily basis is how to view data in a way that enables them to quickly make decisions that help them drive revenue. During this webinar, we will look at real-life examples of how e-commerce retailers can leverage advanced analytics to:

• Optimize on-site merchandising of products to increase conversion rates
• Increase the overall lifetime value of their customers
• Identify at risk customers and prevent churn

Register now and attend to receive an exclusive, special offer!

"Spree Commerce Peformance" by Daniel Sim Lind

Posted on May 06, 2014 by Alexander Diegel

“Spree Commerce Peformance” by Daniel Sim Lind

Daniel Sim Lind, former strategic marketing and creative director at Ninefold, spoke at SpreeConf 2014 to discuss the results he and his team found when using Spree Commerce as the subject of extensive research on website performance. What he found was that the Spree Commerce platform is capable of exceptional performance and smooth scalability.

Why does performance matter, you may ask? Because it matters to the users, and the users impact the bottom line. As Daniel explained in further detail in his presentation, Amazon found that every 100ms of average responsiveness improvement boosted revenue by 1%, a statistic that was backed by a failed experiment from Google. Google performed a survey asking users what they could do to increase their performance, and the overwelming response was that web searchers wanted more results on the first page.

Google followed suit, and the extra first-page results caused slower website load time. When the website slowed, Google saw a 20% drop in traffic, and a 20% drop in revenue. AOL, Yahoo and Shopzilla performed similar tests, and all yielded similar results.

So, why again does performance matter? Because time is money. Learn more by watching Daniel’s full presentation.

More presentations from SpreeConf 2014 are coming soon, so be sure to check back with us, and subscribe to our Youtube channel. To learn more about Spree Commerce and Ninefold, be sure to attend our co-hosted meetup, “The Future of E-Commerce,” on Thursday, May 8, in San Francisco. For more information, as well as to register, click here.

"Right Decision, Wrong Outcome" by Jeff Ma

Posted on May 01, 2014 by Alexander Diegel

“Right Decision, Wrong Outcome,” by Jeff Ma

Jeff Ma, CEO of tenXer, and the inspiration for the New York Times’ Best Seller, Bringing Down the House, and its cinematic adaptation, 21, was one of SpreeConf 2014’s key speakers. In his presentation, Jeff discussed the importance of making data-driven business decisions, and not letting adverse biases, such as group think and loss aversion, skew what you know to be right.

Jeff drew from his proficiencies in blackjack, and emphasized the key similarities between running a successful black jack team that translated to his entrepreneurial experiences with Golfspan, ProTrade, Citizen Sports, and now at tenXer.

Highlights from Jeff’s speech include the necessity of recognizing the difference between the right decisions from the right outcomes and the fact that, in spite of our best efforts, the former is not always a precursor to the latter. Jeff not only pointed out the keys in forming a business, such as trust, communication, metrics and transparency, but if you pay attention, you might just get some great blackjack tips!

More presentations from SpreeConf 2014 will be published soon, so be sure to check back in with us, and subscribe to our YouTube channel.

Perfecting Your E-Commerce Frontend

Posted on April 30, 2014 by Alexander Diegel

Perfecting Your E-Commerce Frontend by Denis Ivanov

Denis Ivanov, lead developer at Downshift Labs, returned to SpreeConf 2014 to give an updated version of the most popular talk from SpreeConf 2013: Perfecting Your E-Commerce Frontend. In this year’s speech, Denis shares three years of experience running a growing niche store through high-level direction, as well as the importance of practical code samples.

Denis includes a great deal of ProTips ® on how to please both robots and humans: Search
Engine Optimization, both back end and client-side performance, plus conversion rate management. Denis’ tips ensure you get the most performance, as well as the fastest implementation, from your frontend.

Denis has been working with Rails and Ruby since high school. His passion for the open source framework is largely responsible for his decision to pursue Computer Science professionally, and he continues to work with Rails every day! In his free time, Denis can be found volunteering at various outreach programs in San Francisco, sharing his passion for fulfilling programming employment.