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15 Best Practices for Mobile

Posted on April 09, 2014 by Alexander Diegel

Go Dynamo

Special thanks to our partner, Dynamo, who hosted a webinar for us today on the 15 best practices for mobile commerce taken from the real world. From how to layout the design of your e-commerce site, to marketing best practices to complete the sale, there are a lot of things you should be thinking about when you’re creating your new (or updating your old) mobile e-commerce site. Here are just a few:

15 Best Practices for Mobile Commerce-From the Real World

The amount of purchases made via phones and tablets are climbing quickly! In fact, in industries such as video games, music and books, tablets are now the most popular way to make a purchase. With that being said, there are some valuable tips you should heed to avoid being one of the sites that are contributing to the whopping 88% disapproval rate of mobile shoppers.

1. Keep your homepage concise

Mobile shoppers are 30% more likely to convert to your product with a focused landing page that will keep the shopping experience simple and succinct.

2. Calls to action actually work

25% of shoppers are more likely to click on a call to action link with a verb in it, than without. For example, provide a tab that says “Shop Products” instead of simply, “Products.”

3. Pair your Call to Action And Price

By pairing a call to action that includes “Action + Price” research shows that you will see a 76% increase of mobile users beginning the checkout process.

4. Turn down the noise

Websites that simplify the options and information around their item are seeing an astronomical 497% increase in checkout engagement than those who try to provide too much. For example, if one of your products is a t-shirt, simply have a picture of the shirt, the price, and the add to cart call to action.

5. Less (copy) is more

By providing less copy around your product, you are likely to get 103% more clicks on your item, and 34% more conversions for your brand.

For more on these helpful tips, as well as many others, you can review the slides here. The full webinar will be available soon, so be sure to check in with us!

Coinbase Releases Bitcoin Extension

Posted on April 08, 2014 by Alexander Diegel

Coinbase Releases Bitcoin Extension for Spree Commerce Stores

Coinbase has just announced that all of the 45,000-plus retailers that have elected to use the Spree Commerce platform can now easily take advantage of the benefits of Bitcoin payments.

Use of Bitcoin is on the rise, though as technology blog The Next Web detailed in a recent post, store owners still have a lot of factors to consider as they decide whether and how to accept it. There are security issues to take into account, as well as the currency’s volatility. The Coinbase platform helps merchants accept Bitcoin without having to adjust for rapid fluctuations in the currency’s price. Using Coinbase, merchants can accept Bitcoin while still specifying prices in their local currencies.

Accepting Bitcoin using Coinbase on your Spree store takes just a few minutes. For more information, visit the Coinbase blog here. To download the extension from Github, simply click here.

E-Commerce is a Bear - Andy Dunn

Posted on April 03, 2014 by Shannon Madlin

SpreeConf Session – E-Commerce is a Bear – Andy Dunn

As one of our keynote speakers at SpreeConf 2014, Andy Dunn, CEO and Founder of Bonobos, outlined the strategic thinking required not just to launch in a competitive e-commerce environment, but how to differentiate and win, using the great success of Bonobos as an example.

Andy discussed in depth how difficult e-commerce can be, pointing out that, in the United States, only two standalone e-commerce companies have resulted in meaningful enterprise value: Amazon and eBay. Yet, experts are predicting that e-commerce will swallow the world of retail. How can that be? Watch Andy’s insightful session on how e-commerce truly is a bear, and learn how some companies are figuring out to how to avoid being eaten by the bear.

More sessions and videos from SpreeConf will be uploaded soon so make sure to subscribe to our YouTube channel to see them as they go live.

15 Best Practices for Mobile Commerce

Posted on April 02, 2014 by Jennifer Glantz

15 Best Practices for Mobile Commerce – From the Real World

Hot off the heels of our sold out webinar with Ninefold (if you missed that one, you can view it here), we’re excited to announce the next webinar in our newly launched series. Fifteen Best Practices for Mobile Commerce – From the Real World, presented by our partner, Dynamo, will be held on Wednesday, April 9th at 2:00 PM EDT.

How exactly can we optimize sites for each store’s unique business model, and for the expectations of the visitors who really matter? In this webinar, Andre Valle and Max Kaplun will talk about best practices that Dynamo has developed in the quest to optimize clients’ sites and businesses for the mobile consumer. There’s no shortage of ideas that you can find on the Internet, but this webinar will dive deep into the real world experience of battle-tested developers and designers who have learned what really works and what doesn’t.

· The concept of optimization
· How it fits your business
· Testing and Optimizing the mobile experience for commerce
· 15 things you can do better

Click here to register now – Seats are filling up fast!